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Friday, May 3, 2013

Google now serious about accuracy of AdSense reporting

Report published by Adsense team on May 2, 2013 has claimed that it is now maintaining accuracy in its Adsense reporting.

Adsense has started removing the invalid activity from publisher Adsense reports. Earlier inavalids (so called by Adsense) and impressions also used to appear in AdSense performance reports.

On April 29, 2013 we had published a post about Adsense earnings fluctuating throughout the day which now seems to to be solved.

This step from Google Adsense side is expected to increase CPC (cost-per-click) and RPM (revenue per thousand impressions). As invalid clicks would not be shown in the dashboard which may show less CTR than earlier but data would be accurate.

Did you noticed any change in your latest Adsense report? Any Change in CTR, CPC or RPM?

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